10 Do's & Don'ts of Effective Logo Design
A logo is one of the single most important branding decisions you will make for your business. A logo leaves a lasting impression and will either thrive or whither away.
Make sure your business has a logo that represents its values and reflects your mission. It's important to put a lot of thought into your logo and how you want to represent your business.
Simple / Versatile: can be used on many platforms and still remain clear
Memorable: can evoke familiarity with your brand
Timeless / Relevant: doesn't use trendy imagery or fonts that will date it
Appropriate: fits with your brand and isn't confusing or misleading
Consider having a vertical, horizontal variation, and icon version if applicable
Do not use more than two fonts, it can become chaotic
Do not use photos as artwork. Simple vector design is best. Keep it simple
Do not change your logo often, this can confuse your audience
Do not stretch or condense your logo
Don't use drop shadows behind the logo
Do you have a logo you would like reviewed?
If you're looking for a designer, we will work with you step-by-step to ensure that you receive the highest quality your business demands!
Cheers! - Kristin