10 Do's & Don'ts of Effective Logo Design

A logo is one of the single most important branding decisions you will make for your business. ​A logo leaves a lasting impression and will either thrive or whither away.

​Make sure your business has a logo that represents its values and reflects your mission. It's important to put a lot of thought into your logo and how you want to represent your business.

Effective logo:

• Simple / Versatile: can be used on many platforms and still remain clear

• Memorable: can evoke familiarity with your brand

• Timeless / Relevant: doesn't use trendy imagery or fonts that will date it

• Appropriate: fits with your brand and isn't confusing or misleading

• Consider having a vertical, horizontal variation, and icon version if applicable

Ineffective Logo:

• Do not use more than two fonts, it can become chaotic

• Do not use photos as artwork. Simple vector design is best. Keep it simple

• Do not change your logo often, this can confuse your audience

• Do not stretch or condense your logo

• Don't use drop shadows behind the logo

Do you have a logo you would like reviewed?

If you're looking for a designer, we will work with you step-by-step to ensure that you receive the highest quality your business demands!

kristin@ottawadesignsolutions.com

Cheers! - Kristin